The best PPC leads are businesses whose own website shows the gap: no Google Ads conversion tag, no Meta pixel, no analytics, or ads running with nothing measuring them. For a Google Ads, PPC, email or WhatsApp marketing agency, the website is the audit — you can see the problem before you make the call.
That makes paid-media agencies unusually well placed among B2B sellers. You do not need to guess who needs you; the tags are either on the page or they are not. This guide covers which businesses are worth pitching, the tracking signals Mantis detects, how to separate a business that should run ads from one that should not, what to send, and how to package the work.
Which businesses actually buy PPC and Google Ads management
Paid search only works for businesses whose customers search with intent and whose sale is worth enough to pay for the click. Many businesses without ads are not missing out — their customers do not search, or their margin cannot carry the cost per lead. Pitching them wastes your time and theirs.
| Business type | Why ads can work | What to sell first |
|---|---|---|
| Clinics, dentists and diagnostic labs | Urgent, local, high-value searches | Search campaigns with call and booking tracking |
| Home services: repairs, pest control, interiors | Searches made at the moment of need | Local search ads, call tracking |
| Coaching institutes and training providers | Seasonal admission searches | Lead form campaigns around admission season |
| Real estate developers and brokers | High ticket, long research | Search plus remarketing, lead qualification |
| Online stores and D2C brands | Product searches and shopping | Shopping campaigns, Meta ads, email flows |
| B2B manufacturers and service firms | Specific, low-volume, high-value searches | Tight search campaigns, enquiry tracking |
A tea stall with no ads is not a PPC lead. A dental clinic with 300 reviews and no Google Ads tag is.
Email and WhatsApp marketing fit a different subset: businesses with repeat customers and a list they are not using. Online stores, clinics with recall visits, gyms, salons and coaching institutes all have customers who would buy again if reminded.
Tracking signals that make PPC leads
Mantis loads each business's website and reads what is installed. These are the signals a paid-media or retention agency can use:
Pair the tracking signals with an established business — 100 or more Google reviews — and you have a business with customers, revenue and a measurable gap. That combination converts far better than a new business with nothing installed, which may simply not be ready to spend.
Find businesses with no Google Ads tag or Meta pixel.
Tell Mantis the business type and city. It checks each website for ads tags, pixels and analytics, and flags who is already running ads.
Find PPC leadsWhere Google Ads and email marketing leads come from
| Source | Strength | Weakness |
|---|---|---|
| Tech-stack databases | Filter by installed tools at scale | Weak on small local businesses; detect what is present more reliably than what is missing |
| Ad libraries and transparency centres | See exactly who is running ads | Manual, one business at a time |
| Signal-based search (Mantis) | Checks tags, pixels and analytics on local business sites, plus active ads | Signals are evidence, not certainty — verify before you pitch |
| Partner referrals from web developers | Sites just launched with no tracking | Developers may want a cut or reciprocal work |
| Freelance marketplaces | Active buyers | Price competition; short engagements |
| Your own content and case studies | Inbound from businesses already convinced | Slow to build |
Web developers are the most useful partner for a PPC or email agency. A developer who has just launched a site for a clinic or a store knows the business now has a site and no traffic, and many developers would rather refer the marketing than do it badly themselves.
What to send a business with no tracking
The evidence is your opening. Lead with what you saw on their site, explain what it costs them in one sentence, and offer something small.
An email to a clinic running ads without conversion tracking:
Subject: Your Google ads and your booking form
"Hi [name] — I noticed [clinic] is running Google ads, but your website has no conversion tag, so Google cannot tell which ads produce bookings and is likely optimising for clicks instead. Setting up call and form tracking usually takes a day. If you like, I can send a short screen recording showing exactly what is missing and what it would measure."
A message to an online store with no email marketing:
"Hi [name] — I came across [store]. Your store does not seem to have an email or SMS tool installed, which means abandoned carts and past customers get no follow-up. We set up basic flows — abandoned cart, welcome, repeat purchase — for stores of your size. Happy to show you what those three flows would look like for your products."
A WhatsApp-marketing pitch to a busy salon or gym:
"Hi [name] — [business] has a lot of reviews but your website form does not seem to send enquiries anywhere. We set up WhatsApp booking replies and reminders so enquiries are answered within minutes. Can I show you how it works on your current enquiries?"
Do not overclaim in the first message. A missing tag tells you something is not measured; it does not tell you how much money is being wasted. Say what you saw, not what you assume.
Check before you send
A tag can be installed in ways a scan does not see, and a business may track calls through another system. Open the site yourself and check with your browser's tag assistant before claiming something is missing — an accurate observation earns the reply, a wrong one ends the conversation.
Packaging PPC, email and WhatsApp marketing work
Start with a fixed-price setup. Tracking setup, account structure and the first campaigns as one fixed-price project. It is easy to approve and fixes the problem you pointed at.
Then a monthly management fee. A flat fee for small accounts, or a fee tied to spend bands for larger ones. State clearly whether ad spend is included or paid directly by the client — mixing them causes disputes.
Report what the client cares about. Calls, bookings, enquiries and sales, not impressions. Tracking is the reason they hired you; the report should prove it works.
Bundle retention for stores. Email and WhatsApp flows pair naturally with paid campaigns: paid brings new customers, retention brings them back. One agency doing both is easier for a small business to manage.
Steps to find and win PPC clients
Pick business types where ads pay
Clinics, home services, coaching, real estate, online stores, B2B firms.
Search for tracking gaps
In Mantis, find those businesses in your city with no Google Ads tag, no Meta pixel, no analytics, or ads running without tracking.
Prioritise established businesses
100+ reviews means customers and revenue to invest.
Verify the gap yourself
Check the site with a tag assistant before writing.
Send the evidence-led message
What you saw, what it costs, a small offer like a screen recording.
Propose setup, then management
Fixed-price tracking and campaign setup, followed by a monthly fee.
PPC lead checklist
See which businesses near you are not measuring their marketing.
Mantis checks local business websites for Google Ads tags, Meta pixels, analytics and active ads, and shows the phone number for each.
Start your searchFrequently asked questions
What are PPC leads?
Businesses likely to need pay-per-click management: those whose customers search with intent and whose sales can carry the cost of a click, and whose websites show a gap such as no Google Ads tag, no Meta pixel, no analytics, or ads running without tracking.
How do I find businesses that are not running Google Ads?
Check their websites for a Google Ads conversion tag and analytics, and check Google's Ads Transparency Center for active ads. Mantis does both for businesses in a city and flags each one, so you can filter to established businesses with the gap.
Is a business without ads always a good lead?
No. Many businesses without ads should not run them because their customers do not search or their margins are too thin. Clinics, home services, coaching, real estate, online stores and B2B firms are where ads usually pay.
How do email marketing agencies find leads?
Look for businesses with repeat customers and no email tool — for example Shopify stores with no email or SMS marketing app installed — and offer to set up basic flows such as abandoned cart, welcome and repeat purchase.
How should a PPC agency price new clients?
A fixed-price setup for tracking and the first campaigns, followed by a monthly management fee that is flat for small accounts or tied to spend bands for larger ones. Keep ad spend clearly separate from your fee.
Related reading
the full guide to finding clients · why tech-stack filtering misses prospects · when cold email works for local businesses · WhatsApp outreach to local businesses · finding graphic design and branding clients · businesses listed in Indore
