India's Local Business Website Gap, 2026: The Data

How many businesses without websites are there in India? Of the 98,394 Indian local businesses in the Mantis index, 40,533 — 41.2% — have no website of their own. Across all 22 countries in the index the figure is almost the same: 1,80,240 of 4,29,819 businesses checked, or 41.9%.

This page exists to be quoted. It collects Mantis's India small business website statistics in one place: the numbers first, the detail next, the method and its limits at the end. The short version of the method is that every rate here is a floor, for reasons explained in the method section.

Everything below is the detail behind these four numbers.

Mantis has checked local businesses across 22 countries. The table lists selected country rates read from the index on 14 November 2026; every one was measured with the same method.

Mantis index, read 14 November 2026.

India's no-website rate of 41.2% is more than double the United States (18.1%) and the United Kingdom (17.0%) rates. Germany (13.5%), Australia (10.6%) and Sweden (5.3%) sit lower still. Each country is counted with the same rule, but where Mantis has scanned inside each country still shapes its sample. The full 22-country table is at /businesses-without-websites. India's rate lands almost exactly on the 22-country figure of 41.9%.

The website gap by city in India is wide. The table ranks cities where Mantis has checked at least 400 businesses, by the share with no website. Cities with fewer than 400 checked businesses are excluded from the ranking.

Mantis index, read 14 November 2026.

Twelve of the 15 cities in this ranking sit above the all-India rate of 41.2%. The large metros are far below even the bottom of the table: Bengaluru around 26%, Mumbai around 28% and Delhi around 29%. Sample sizes differ because scanning differs, which is a property of Mantis's coverage rather than of the cities themselves. The full city write-up is in Which Indian cities have the biggest website gap.

For this split, tier-1 means Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad and the NCR.

Mantis index, read 14 November 2026.

The two groups are close in sample size but not in the gap: tier-2 and smaller cities run about 17 percentage points above tier-1 plus NCR. There is a trade here for anyone selling websites. Tier-2 and smaller cities hold more prospects per scan — nearly half of checked businesses have no website — while tier-1 businesses are bigger on average, measured by Google reviews: an average of 644 reviews in tier-1 against 273 in tier-2. Which side of that trade matters depends on what is being sold and to whom. The full breakdown is in Tier-1 vs tier-2 India: the website gap.

One label matters before the table: this category split covers all 22 countries combined, not India alone. The published category split is not India-only.

Mantis index, read 14 November 2026.

The pattern runs through the whole table: walk-in, proximity-chosen categories carry the gap, while categories that buyers research before purchase do not. Fast food restaurants and service businesses sit at opposite ends of this table, 78.6% against 24.8%.

Indian businesses with a website have a median of 120 Google reviews, against a median of 36 for businesses without one. Average ratings are nearly equal: 4.71 with a website against 4.61 without. The review-count gap is not uniform across categories — across the ten large categories tested, the ratio runs from 7.6x for clothing stores down to 1.3x for educational institutions, and it never reverses.

One caveat matters for anyone quoting this section: the figures show correlation, and they do not show that having a website causes more reviews. Businesses that invest in a website may simply be the businesses that already attract more customers. The full analysis is in Do businesses without websites get fewer reviews.

Live counts, which update as the index grows, are at /businesses-without-websites. Because the figures move, the read date is part of the citation — please keep it when quoting.

Mantis lets web designers search a city and get a list of local businesses with no website, drawn from the same index behind this report. New accounts get 500 free credits once at signup, no card. The browsable version of the index is at /small-businesses-without-websites.

I'm Tarun, founder of Mantis.