Mantis Resources

Playbooks to find and close local clients.

Actionable guides and strategies for lead generation, web discovery, and contact enrichment.

Flat illustration of a smaller Indian city's high street
Website Gaps

Tier-2 Indian Cities Are the Real Web Design Market

Half the businesses have nothing and almost no agency is working them. The argument for basing a practice there, and the three things that make it harder than the numbers suggest.

2 Sept 20269 min read →
Flat illustration of an annual summary of local business data
Website Gaps

State of Local Lead Generation 2026: What We Measured

Everything we can say with numbers behind it, in one place — the gap, where it concentrates, which channels work, and what the whole thing costs.

2 Sept 202611 min read →
Flat illustration of retail shopfronts compared by whether each needs a website
Website Gaps

Which Retail Shops Actually Need a Website — and Which Don't

Sporting goods in India runs at 61% with 934 average reviews. Jewellers run at 11.6% with 1,081. Same street, opposite answers, and the difference is not size.

2 Sept 20269 min read →
Flat illustration of an old statistic set against a live measurement
Website Gaps

Why Every "No Website" Statistic You've Read Is Outdated

The same handful of figures get recycled across every article on this, most of them self-reported, US-only and years old. What happens when you check instead of cite.

2 Sept 20269 min read →
Flat illustration of the scale of an addressable local market
Website Gaps

The Real Size of the Indian Web Design Market in 2026

Not a projected national figure — the businesses we have actually looked at, multiplied by what a website actually sells for. It is a floor, and the floor is large.

2 Sept 20269 min read →
Flat illustration of three markets compared side by side
Website Gaps

India vs UK vs Australia: Small Business Website Adoption

India runs four times Australia's rate. But Britain's headline 17% hides car washes at 53.6%, and that is the finding that matters more than any national average.

2 Sept 20269 min read →
Flat illustration of a metro and a smaller city compared
Website Gaps

Tier-1 vs Tier-2 India: The Website Gap Compared

Tier-2 has half again as many prospects. Tier-1 businesses are twice the size. Everything about which one to work follows from that trade, including the answer for most people.

2 Sept 20269 min read →
Flat illustration of two shopfronts compared, one without a website and few reviews, one with a website and many
Website Gaps

Do Businesses Without Websites Get Fewer Reviews?

Yes — dramatically, and it holds inside every large category we tested. Their ratings are identical, though, and that second finding is the one that matters.

2 Sept 20269 min read →
Flat illustration of Indian cities ranked by website gap
Website Gaps

Which Indian Cities Have the Biggest Website Gap

Morena runs at four in five. Bengaluru at one in four. The spread between Indian cities is wider than the spread between countries, and it decides where an agency should work.

2 Sept 20269 min read →
Flat illustration of several local business types ranked side by side
Website Gaps

Which Local Verticals Actually Pay for a Website — Ranked

Every niche list ranks verticals by what a customer is worth and never checks whether those businesses already have a site. We checked. Dentists are 7.6%.

2 Sept 202611 min read →
Flat illustration of business categories ranked by how many lack a website
Website Gaps

Which Business Types Are Least Likely to Have a Website

Every niche listicle ranks verticals by what they can pay and never checks whether the gap exists. We measured {{checked}} businesses. Dentists — on every list — have almost no gap at all.

2 Sept 20268 min read →
Flat illustration of a row of shopfronts with only some of them connected to a website
Website Gaps

How Many Local Businesses Have No Website? We Measured It

We check local business listings instead of surveying owners. The figures below are read from our live index, and the rate ranges from under 5% to nearly 40% depending on where you are.

1 Sept 20269 min read →

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